The competition is now closed. Here you can find the original Brief. Below the winners list. Thanks everyone.
How to be an "Eco Fashionista" in the everyday life? Best graphic answers worth €3.000 Prize pot!
Fiat throughout 2010 continues to be the most environmentally friendly and innovative brand in Europe.
Fiat presents 500 TwinAir, the first 2-cylinder car bringing tangible benefits for the environment and for owners:
1) reducing carbon emissions up to 30%
2) less fuel consumption
3) equivalent high performance characteristics of a 4-cylinder engine
4) original outlook thanks to its new pale Blue Shade
Already one of Europe’s most popular cars, driving a 500 TwinAir means living an "Eco Fashion" Icon.
Fiat and Vogue have joined forces to present the 500 TwinAir at one of the most awaited events of the year: "Fashion's Night Out",
intended to animate the streets, the crowd, allowing anyone to meet designers and celebrities making a night for the fashion world a place to share innovative ideas. All this on the 9th September in Milan.
FIAT and Vogue seek your talent to help promote the launch in a unique way.
The question they ask you is:how to interpret the "Eco Fashion" style in the everyday life?
From now on, driving a 500 TwinAir or riding a 500 bike - POP or Lounge model, the folding bike that has been custom made to go in the boot of the Fiat 500!
FIAT and Vogue request you to answer the question graphically, by creating an ArtDesign that can be printed on bike helmets, which represents an "Eco Fashion" style and which fits the image of an icon like the Fiat 500.
Moreover we must not forget helmets are soon going to be mandatory when on the pedals!
Prize pot € 3,000 euros and designer's visibility!
First prize:The best ArtDesign will be selected and acquired by FIAT, receiving a prize of € 2,000. The associated graphics will be printed on bicycle helmets on display and available to purchase in some 500 TwinAir cars, strategically located in Milan on the evening of September 9th. The helmets will be produced in limited edition, and some will be autographed by designers and other celebrities. The proceeds will go entirely to charity for the "Adopt a tree" scheme.
Second and Third Prize:Two prizes of € 500 each for the second and third best designs, selected and acquired by FIAT to be printed on additional bicycle helmets or to be used for other types of marketing and communications.
Have a look at the Download kit for all the technical details!"With 500 TwinAir the city would be a different story! Write it with us."
The winners of the "Eco Fashion" contest by Fiat & Vogue are:It was amazing! It was not an easy brief, and the designers really surprised us and Fiat with their original and unique ideas for eco-fashionistas. We saw much diversity coming from different Cultures, Countries and so many colours. It was very hard to choose the winners!
Thanks to everyone for sharing your talent with us!
The winners were selected following one key rationale:The most original interpretation of the "Eco Fashion" concept in everyday life, which fits the image of an icon like the Fiat 500.
Dear everyone yesterday, Sep the 9th, we went to the Vogue Fashion's Night Out in Milan and Fiat assigned the First Prize to:
"Eco Flowers" by silvyjam from ItalyCongratulations silvijam, you win €2.000!
Second and Third prizes go to:
We have also chosen 6 additional ArtDesigns to print out on "The best of" Shicon book/brochure 2009-2010:
"Garden of Eden" by radiomode from Singapore
"Birds of Paradise" by Cristina from Italy
"Ecoexistence" by alnavasord from Colombia>/p>
"These Shoes" by monrix from Chile
"Anyone can be Eco" by felipesosadiaz from Colombia
"ECOpherenology" by Panthernon86 from the UK
Thanks again for being part of our community,Shicon.