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ANCI Creative Award - Cool Hunting Edition
Brand special contest
Contest Brief
GUYS, BELOW THE WINNERS LIST!
Here you can find the original Brief.
Thanks everyone.
ANCI Creative Award 2011: the coolest style of made in Italy!
After the undeniable success of the previous years, Shicon proudly presents the "ANCI Creative Award - Cool Hunting Edition".
Let's get into ANCI's soul:
A.N.C.I., the Italian National Footwear Manufacturers Association born in 1945 as the primary reference point for Made-in-Italy footwear, has selected Shicon to launch the 5th edition of the "ANCI CREATIVE AWARD" in preparation for the MICAM Shoevent 2011, the leading international footwear exhibition that will be held in Milan on the 6-9th of March.
When was the ANCI Creative Award born and why:
Launched for the first time in March 2009, the ANCI CREATIVE AWARD was created to foster engagement with younger people, to understand their perspective of Made-in-Italy footwear, and also to bring new ideas and input to the industry through contemporary communication media. The first competition was "ANCI Creative Award - Film Edition", followed by "Emerging Art", "3D shoes" and "Out of the Box", have a look at the winners and innovative ideas which were posted!
ANCI Creative Award 2011 - Cool Hunting Edition
This year ANCI is asking for your photos! You can shoot them either with a camera or a smartphone, as far as they have good quality/resolution (to be printed in A3 format) and they are focussed on shoes which represent:
ANCI is looking for pictures of "The coolest style of the shoes made in Italy"!
Hence you can be a pro or just an amateur, that's not relevant to win! What really matters is your ability to capture the essence of Made-in-Italy footwear: elegant, funny, stylish, passion-fuelled...
€3,500 prize pot + visibility at the MICAM 2011 exhibition
ANCI will select the best 30 photos in the following two categories:
"the coolest shoes" and "the coolest people/ambient" which will be printed in large format (A3) mentioning the name of the author and which will be shown to press, exhibitors and visitors at MICAM 2011 in Milan.
Among the 30 winning photos, for each of the two categories ANCI will award 3 cash prizes (6 prizes in total):
First prize: €1,000
Second prize: €500
Third prize: €250
There will also be a grand winner, chosen between the two first prizes, who will get a return economy-class flight + hotel for 2 nights in Milan (Italy) paid by ANCI to attend the winning ceremony at MICAM.
Important notes
Which shoes/pics can be admitted to the competition?
Made-in-Italy footwear for women, men and children. Training/sports shoes and working boots are strictly forbidden.
Is there any limit to the number of photos which can be posted by the same author?
No limits, you can post as many pictures as you like as far as they follow the brief!
How is ANCI going to select and promote the 30 winning photos?
Following on from the end date of the competition, ANCI will evaluate all the artworks internally with the help of fashion experts and coolhunters from the footwear industry.
The 30 winning photos will be acquired by ANCI with full exclusive rights and will be shown online/offline on a international basis, always mentioning the name of the author. As the starting point in March, they will be printed and shown at MICAM 2011.
ANCI reserves the rights to acquire additional pictures, on top of the 30 winners, for €150 each.
What else we may say?
Pop out wherever you are around the world, and don't forget to bring your camera! But most of all your unique ability to catch the coolest style of Made-in-Italy.
"We love italian shoes" ANCI and Shicon!
Thanks
Guys,
here we are with the winning CoolPhotos for the ANCI Creative Award 2011.
The 3 cash prizes winners for the "Cool Ambient/People" category are:
€1.000 first prize goes to "Please don't go" by dimocha. He've also been selected as a grand winner, chosen between the two first prizes, and get a return economy-class flight + hotel in Milan (Italy) paid by ANCI to attend the winning ceremony at MICAM.
€500 second prize goes to "The italian taste" by sunsv
€250 third prize goes to "Beach legs" by lightpainter
The 3 cash prizes winners for the "Cool Shoes" category are:
€1.000 first prize goes to "Pinkable" by Plushable
€500 second prize goes to "Riflessi" by designmg
€250 third prize goes to "Tying his shoes" by sloane002
Below the other CoolPhotos selected by ANCI to be printed in large format, mentioning the name and biography of the author, that will be shown to press, exhibitors and visitors at MICAM 2011 in Milan.
